Jack Ma discusses the complexities of selling to friends and family, highlighting perceptions of value and the importance of resilience.
Jack Ma, co-founder of Alibaba Group, offers profound insights into the challenges of selling to those closest to us. He observes that when selling to friends and family, regardless of the price, they often feel you’re profiting at their expense. This perception underscores a common reality: personal relationships can complicate business transactions.

Ma emphasizes that some individuals prioritize their connection over the actual value of the product or service. They might prefer to be misled by strangers rather than support someone they know. Their focus shifts from “How much did he save or make for me?” to “How much did he earn from me?” This mindset, which Ma refers to as a “poor person’s mentality,” can be limiting.
In his discussions on sales, Ma further elaborates: “When doing sales, the first people who will trust you will be strangers. Friends may become wary, fair-weather friends will distance themselves, and family may look down upon you.” This candid observation highlights the complexities of intertwining personal relationships with business endeavors.
Ma’s experiences reveal a harsh truth: success can sometimes alienate those closest to you. As you achieve success—often being the one who picks up the tab for gatherings—you may notice a shift. The very people who once doubted your ambitions may be absent when it’s time to celebrate your achievements, leaving behind the strangers who initially supported you.
Jack Ma’s reflections serve as a reminder of the delicate balance between personal relationships and professional pursuits. His insights highlight the importance of understanding how perceptions shape our interactions.

In the business world, it’s crucial to recognize that value is often perceived differently by various individuals. True support may come from unexpected sources, while those closest to us may struggle to view our endeavors without bias.
Ultimately, Ma encourages individuals to maintain resilience and not be disheartened by the reactions of friends and family. Success is often built on trust and perseverance, regardless of initial skepticism.
These lessons prompt us to consider how we view the efforts of others, urging us to appreciate the hard work behind their endeavors rather than focusing solely on perceived personal gain.